About Us

OUR MISSION:

  • Preserve the heritage of the downtown area.
  • Promote development in Lake Mills while maintaining the community’s historical charm.
  • Support local businesses by fostering growth and providing resources.
  • Encourage new business growth in the area.
  • Promote tourism to attract visitors to Lake Mills.
  • Make Lake Mills a better place to do business, work, live, and visit.

OUR HISTORY:

Legendary Lake Mills was established as a result of the merging of two key community organizations: the Lake Mills Area Chamber of Commerce and the Lake Mills Main Street Program. These two entities had been working separately for many years with a shared mission to improve the local business climate, support downtown development, and foster a vibrant community. In 2020, the two groups decided to combine their efforts to create a more cohesive and powerful organization that would better serve the businesses, residents, and visitors of Lake Mills.

The newly formed organization, Legendary Lake Mills, was designed to streamline efforts and bring together the strengths of both organizations to focus on community revitalization, business support, and tourism promotion. By merging, Legendary Lake Mills could more effectively leverage resources and drive initiatives that would positively impact the city’s growth and vibrancy.

At its core, Legendary Lake Mills is driven by the belief that a thriving downtown area and a strong local business community are essential to making Lake Mills an ideal place to live, work, visit, and do business. The organization’s leadership is composed of a diverse mix of local business owners, community leaders, and independent residents who are deeply invested in the success of the area.

The board of directors and staff work closely with members and volunteers to execute the organization’s mission. This collaborative approach has helped foster an environment where local businesses can grow, new ventures can take root, and visitors can enjoy all that Lake Mills has to offer, from its charming downtown to the surrounding natural beauty.

In the years since the merger, Legendary Lake Mills has been instrumental in supporting economic development, promoting local tourism, hosting community events, and improving the downtown infrastructure—all while staying true to its commitment to preserving the area’s rich history.

IN THE COMMUNITY

Legendary Lake Mills plays a vital role in shaping the community and supporting local businesses through a variety of events, services, and initiatives. Here’s an overview of what we do:

Community Events We Host and Organize:

  • Knickerbocker Ice Festival
  • Artisan & Farmers’ Market
  • Annual Golf Outing
  • Town & Country Days Parade
  • Annual Cash Raffle
  • Fall Festival of Color
  • Witches’ Night Out
  • Lake Mills Wine Walk
  • “Shop Small” Celebration
  • A Classic Christmas & Winter Market

Business Support & Networking:

  • Quarterly Networking Opportunities: We offer regular events for business members to connect, collaborate, and grow their network.
  • Educational Workshops: Business workshops are offered to help local businesses thrive through training, insights, and valuable resources.
  • Grant Application Assistance: We assist local businesses with applying for grants to fund growth and improvement projects.
  • Facade Improvement Fund: We encourage and fund facade improvements, helping businesses enhance their storefronts and contribute to a vibrant downtown atmosphere.

Other Contributions to the Community:

  • Stone Planters & Downtown Decorations: Each year, we plant and decorate the stone planters along Main Street, adding a touch of beauty to the downtown area.
  • Holiday Decorations: We fund-raised for and purchased the lamppost and gazebo decorations that adorn downtown each holiday season, spreading holiday cheer throughout Lake Mills.
  • “Big Santa” Restoration: Legendary Lake Mills made a sizable donation to help bring the beloved “Big Santa” back to Lake Mills, a community icon.

Through all of these efforts, Legendary Lake Mills is dedicated to making Lake Mills a better place to live, work, do business, and visit. Whether through lively events or tangible support for businesses, we are always striving to make our community stronger and more connected.

STATEMENT OF INCLUSION
We lead with passion for our community, our members and their businesses. Respect and empathy are a guide for all actions of this organization and we value the contributions of a diverse membership, which enables Legendary Lake Mills to thrive. Above all, we are committed to cultivating an inclusive environment and will not tolerate apathy, hate or malicious behavior.

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